Fluffy kittens and clumsy puppies get a lot of love on social media news feeds, but veterinary social media marketing is not just about being cute – it’s a powerful tool that can help you grow your practice in a cost-effective way. There can be little doubt that pet owners today expect a modern vet
While you can’t put a price on the remarkable bonds people have with their pets, the financial reality is that many pet owners can’t afford the cost of veterinary care. In the United States, the average cost of caring for a dog throughout its lifetime can be anywhere from $17,650 a year to a staggering $93,520. For this
I have been thinking a lot about the 2021 New Year’s celebrations. By all rights we should be very excited to start a new year. However, as much as we would like to put an end to all of our 2020 issues, just because the date changed did not mean the problems stopped. I have been through a lot
I think we all can agree that 2020 has been the year from hell. We will not regret saying goodbye! Even though it has been rough we have learned some lessons that will help us be better moving forward. One of my favorite Winnie the Pooh quotes is, “You’re braver than you believe, stronger than you seem, and
My husband was in sales for 50 years so I was fortunate that his training and attitude towards “asking for business” rubbed off on me. He laughingly said, “it is easier to ask for it than work for it.” meaning that you are going to have to work much harder if you don’t learn to ask your worth
Curious as a cat. We have all seen and been amused by the antics of kittens exploring their world. Something as simple as a box is incredibly fascinating to these tiny fluff balls. As humans we need to follow the lead of these petite felines and keep our curiosity strong. When we lose our curiosity, we get stuck
Sometimes we just want to scratch our heads. Veterinary hospitals are mostly curbside now and even though we are telling clients on the phone to bring their phones and call when they arrive, we are still having them show up without doing either. What is going on? Many years ago, AAHA did a study on compliance in veterinary
Walking around VMX and WVC before COVID struck I was impressed at how many companies on the exhibit hall floor were really in the business of compliance. Whether it’s lab work, vaccinations, wellness exams, prescription diets or pharmaceuticals, we are all in the business of compliance. I thought of a scenario which I saw 8-10 times each day.Mrs. Sullivan
If you’ve read our previous post, you’ve learned about some of the more surprising benefits of having your own mobile vet clinic. For starters, there’s a much bigger market for mobile vets than many veterinarians probably imagine. Pet behavior is markedly better during mobile visits. Mobile vets have far less problems with collections, and their marketing dollars are boosted
Taking a cat to the vet can be quite a harrowing experience. There’s the challenge of getting your cat into the crate for the car ride, for starters. Then there’s the actual car ride and the waiting room. And by the time you get to the exam room, your cat may be so amped up that he or she
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