The key to revenue growth is client retention.

See how your practice scores with this Client Churn Calculator.

VitusVet can help you improve business performance with an all-in-one communication platform and easy to understand dashboard and reporting. Your account management team will help you understand how your practice is performing and provide suggestions for continual improvement.

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Client Churn Calculator

Pick an 18-month time period for this exercise. We recommend looking at your PIMS to locate the number of clients who have visited over the last 18 months. Then, fill in questions 1 through 4 with actual data from your practice to review your results.

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Question 1

The number of Active Clients during this 18-month period?

WHAT DOES THIS MEAN ?

For example, if you're looking at the period between 5/1/2018 and 10/31/2019… how many clients visited your practice at least once during this time?

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Question 2

The number of New Clients during this same 18-month period?

WHAT DOES THIS MEAN ?

For example, if you're looking at the period between 5/1/2018 and 10/31/2019… how many clients visited your practice for the first time during this period?

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Question 3

The number of Active Clients during the Prior 18-month period?

WHAT DOES THIS MEAN ?

For example, if you're looking at the period between 5/1/2018 and 10/31/2019… how many clients visited your practice at least once from 11/1/2016 through 4/30/2018?

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Question 4

What is your ATV?

What Does this mean?

Your ATV is your average transaction value/amount.

Your Practice’s Churn Results

9%

Churn Rate
?

484

Clients Lost During the Period
?

$72,600

Lost Revenue Due to Churn
?

What your churn results mean...

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484

Clients Not Coming Back

That’s bad for business.

Your practice has Positive Churn

That means you’re leaking clients and your marketing budget probably isn’t going toward growth, it’s just keeping your head above water.

Churn is a measure of how good you are at retaining clients, not how good you are at attracting new clients.

How your would interpret the results…

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726

Feline Furnitures

That's a lot of cat condos!

The revenue you may be losing due to churn would buy a lot of cat condos. You could put that money back into your practice, or open a cat owned and operated real estate office.

Contact us to learn how VitusVet can help your practice reduce churn and increase growth.

Smoother operations, happier pet owners.

See the impact and value that VitusVet can bring to your practice.

Learn More