I recently got back from NAVC and the experience was a bit overwhelming. Endless rows of vendors telling veterinarians all the latest and greatest things they should be doing to grow their practice. Apps. Texting. Telemedicine. Loyalty programs. The list goes on and on. This experience reminded me of watching a high school football team try and win

You're now up and running and ready to start using your new marketing technology platform, but simply using it isn’t going to change things overnight. The truth is, you’re asking for help from a marketing technology platform that requires more than just choosing a partner and turning it “on”. You must also change the behavior of your staff and your

When it comes to marketing, promotions are a key go-to for any business. Companies like Groupon and LivingSocial structure their entire business on the search for the perfect deal. While promotions can be largely successful for clothing stores and restaurants, that’s not always the case when it comes to veterinary practices. However, when done correctly, discounts and loyalty

Chances are you’re either prepping for a demo and creating a list of important needs from a marketing technology partner (if you haven’t created a list, check out our recent ebook for help), or you’re at the final decision stage of what marketing technology partner you should go with. To help you better understand what needs are a priority

What process do you currently follow when selecting a marketing technology partner? Do you even have one? Lucky for you, in either case, we've put together a guide on questions to ask when choosing and evaluating your current or potential marketing technology partner.

When working with a third-party company to grow your practice, you should be asking yourself one question; is this a business vendor or a business partner? There is a distinct difference between the two and chances are your practice could be hurting depending on your answer. A business vendor is simply a company that receives payment whether they

One of my favorite business quotes is, “What are the seven most expensive words in business? We’ve always done it that way.” I love it because it reminds me that inertia is very powerful and that we should always be on the lookout for new and improved ways of doing things. I can’t imagine a better example than

Have you ever played phone tag with one of your clients? It’s a frustrating and time-consuming cycle to be involved in and is a poor client experience for your client. You call them with results and leave a message, they call back with questions and you’re with another client so they leave message, and on and on. How

Mobile technology is everywhere. According to a 2015 Pew Research Study, more than 50% of smart phone users use their phone to look up health issues and do online banking, while 68% of smart phone users rely on their phone for breaking news. As consumers' communication preferences change to be more text-focused, they are demanding that more businesses