While many pet owners understand the costs of managing a pet’s routine care, many are also financially unprepared when it comes to dealing with unexpected expenses. Whether a pet sustains injury, needs a dental cleaning, or is in
The way in which consumers choose to communicate has changed a lot over the years. With technology becoming more and more advanced, the way in which the modern consumer communicates is unlike anything the world has seen before.
There are many ways that veterinarians and practice managers can measure the health of their practice. Key Performance Indicators (KPIs) can be used to determine practice success, but what can be overlooked is how to use certain KPIs
In 2015 my co-author. Dr. Wendy Hauser, and I published a book on creating “healthy pet plans” based on over 4 years of research and our own personal experience with building pet wellness plans in our practices. In our
Consumers have many choices when it comes to choosing veterinary practices. Veterinary medicine is getting more competitive and clients are expecting more out of their service providers. While getting new patients in the door is essential in helping
Phone calls and direct mailings are becoming a thing of the past with modern technology, but that’s not the only thing changing when it comes to your clients. The millennial generation (currently between the ages of 21-37) has
T aking your pet for their annual exam is one of the most important ways you can make sure your pet stays healthy. While many pet owners make sure that their pet receives the necessary vaccines, there are
Yesterday I had a call with the practice manager of one of my clients. She is young and super smart and eager to learn but she was making a very common mistake when correcting her staff. She was telling