The Digital Age is upon us. There’s no denying that the introduction of tablets and smartphones into our lives has made us more contactable than ever, and consumers are now expecting more from their service providers, veterinary clinics are no exception. I know we are busy and keeping up with the modern day customer isn't easy, but there are definitely steps

All vets want their clients to be happy, their patients healthy, and their business thriving. But at times, it can seem like meeting these goals is always just out of reach - you can succeed at two, but the third evades. One way to approach this problem is not by considering each goal in isolation, but to combine

Try googling “veterinary websites” and see what you get. You'll find just about 1000 different web design businesses that offer their services to build you a website, and almost nothing explaining why you need a website in the first place - let alone how to pick out a good one from a bad one. The market is saturated

In our previous blogs we have talked in great lengths about the importance of client churn rates in your practice. While it is still important to track the rate your business is gaining new clients versus the number of clients it is losing each month/quarter/year, attracting new clients is still key to growing your practice. Attracting new clients, no matter

When Banfield’s State of Pet Health 2015 was released, it shed light on some worrying statistics. Beyond reflecting the general decline in the use of veterinary services (dogs averaged 1.5 visits in 2006, down from a mean of 1.9 visits in 2001), it suggested that veterinarians and pet owners are increasingly operating on two totally different wavelengths, with our conversation topics

On the surface, Millennials’ expectations seem paradoxical - they seek out personalized, empathetic experiences, but also eschew human interactions in favor of self-service through websites and apps. To make sense of this, veterinarians need to know two things: Millennials only welcome the involvement of people where humans can be more efficient, or offer something more meaningful than an

VitusVet’s newest mobile app, VitusConnect, provides a convenient, secure, and documented platform for veterinary text & picture communication. Columbia, Maryland - July 20, 2016 – VitusVet, a veterinary mobile app developer based in Columbia, Maryland, is announcing the launch of VitusConnect - the first app designed specifically for pet health professionals to text and picture message their clients. VitusConnect is

Client retention is a function of client satisfaction, and there is no better way to build goodwill than through consistent, well-executed customer service touchpoints. “Now more than ever, consumers want to be recognized, communicated with and rewarded based on their personal tastes and preferences. Most importantly, they want to receive exclusive, VIP access to the products and experiences

In the past few weeks, we’ve been speaking a whole lot about the momentous opportunity for veterinarians offered by Millennial pet ownership. But this isn’t to say that they’re the only sort of client that’s crucial to your practice’s success! The treasure trove of research we’ve amassed about veterinary customer demographics has revealed three crucial pet owner profiles that amount to

Veterinary medicine has reached the precipice of a fantastic turning point. For years, the pet ownership market has been stagnant - stable through rough economic waters, but offering little quarter to rising numbers of veterinary graduates. However, recent statistics show that there is much more than a glimmer at the end of the tunnel! We are beginning to