A commonly cited paradigm for how we should think about marketing is “The 4 P’s”: product, price, promotion, and place. For our use, place is synonymous with distribution: how do your clients receive products and services from you? The obvious answer is “at the clinic”, and that might have been the end of the discussion when I graduated

Animal shelters, rescue organizations, and other animal-related nonprofits work around the clock to save and improve the lives of animals throughout our country and the world. Many of these groups are focused on using as much of their available funds as possible to help animals in need, leaving them to operate on shoestring budgets and an army of

Veterinary practice owners and managers are becoming increasingly aware of the power of mobile technology, which is a great thing. There’s no doubt that the explosion of smartphone technology has created a tremendous opportunity to provide value to clients year-round, not just when they’re in the office. A couple of these tools have been around for a while,

There are certain breeds of dogs that have a bad stigma that they just can’t shake. This can result in discrimination and hardship for these breeds, and leaves many of these dogs sitting unwanted in shelters and more likely to be euthanized. For the most part, these breed stigmas are unwarranted, however, and we at VitusVet.com want to take this

I’ve been re-reading an incredible book called “If Disney ran your hospital: 9 ½ things you’d do differently” by Fred Lee. Although it was published 10 years ago and is about human medicine, the messages contained in the book are highly relevant to modern veterinary practice as well. It might be tempting to dismiss correlations between veterinary

The not-so-subtle Christmas music and advertising is a clear reminder that we are drawing nearer to the holiday season. It used to be that you wouldn’t see this kind of advertising until after Thanksgiving, but nowadays as soon as Halloween is over there is a palpable change in the background of our daily lives. How many more years

Holiday traveling and pets, a combination that strikes fear in the hearts of pet parents all over the country. Perhaps you’re worried about leaving your cat in the care of neighbors while you’re away, but don’t feel emotionally prepared for a 6-hour drive with a yowling feline. Or maybe you aren’t sure if Fido will be welcome at

One of the most interesting things I learned in business school was that the rate of consumer technology adoption is accelerating beyond belief. This can be intimidating for veterinarians who, as a rule, don’t have a history of being early adopters when it comes to technology. The fact that the average veterinary clinic is a good ten years

It can strike any time of the year, but every holiday season veterinarians across the country begin to brace for it. What is this ominous pet problem that strikes when we’re at our most festive? If you guessed pancreatitis, you would be correct. Pets and pancreatitis go together during the holidays like hot cocoa and marshmallows. Keep reading

I’ll assume for the sake of this post that your practice has a Facebook page and that you’re spending at least some time regularly monitoring, refining, and measuring it’s performance. If your practice doesn’t have a Facebook page, or if you do but you're ignoring it, finish reading this post and address these issues ASAP! One of the most common