Face it: your clients are online. 15 years ago, when a pet owner had a medical question they’d go to their veterinarian first then go home and research what they heard. What do they do now? Right. When people have a sick pet, most go online first THEN call the veterinarian if they think their problem is worth an office visit. With the

I’ve been thinking a lot lately about the the benefits of volunteering and the social good that comes from giving your time and experience to a good cause. I’m fortunate to serve on the AVMA’s Veterinary Economic Strategy Committee, and have done so for the last year or so. This committee is tasked with developing specific recommendations for the Executive Board

I don’t need to tell you how massive the Internet is, or that it’s here to stay. Like it or not, our clients are looking online for pet information and that’s not going to change. Although we all know “Dr. Google” is a quack, there are a lot of websites that are really helpful. Rather than fighting this,

The glory days of old are gone. The time has passed where you could merely hang out your shingle as a veterinarian and be successful. As is now well known, veterinary supply is growing faster than veterinary demand, which increases competition and exerts downward pressure on the prices you can charge your clients. This is a new reality, but it doesn’t

I always tell people that being a veterinarian is more of a calling than a job. Like many of you, it never really crossed my mind to be anything OTHER than a veterinarian. In my career I've worked as a general practitioner, ER vet and in referral practice, and those experiences have allowed me to see our profession