Last weekend as my family prepared for hurricane Irma, we opened our doors to a couple we hardly knew. They were a family who lived on the coast, and like so many other pet parents, they were looking for a place to go with their four cats. I learned a lot in the 48 hours we spent with
Carey is a practice manager in Orlando, Florida who believes in being transparent with clients. This year, her practice has decided to include clients in the more behind-the-scenes of routine tests and examinations. Her practice believes its clients should have access to medical records any day, any time in case of an emergency or for any other reason,
II recently returned from a week in the mountains of Colorado at a “dude ranch” called Lost Valley. Actually the preferred term for places like this is “guest ranch” and my family has been going there for years. It’s in the middle of the Pike National Forest about 90 minutes SW of Denver and there’s pretty much no cellular
If your practice is still unsure about whether to promote pet health insurance, you may run into a few false facts during your research. The truth is, pet health insurance is beneficial to your practice, your clients and most importantly, your patients. Here’s the truth behind three misconceptions about pet health insurance.My clients will just call the pet insurance
One of the primary reasons clients don’t visit you as often as they should is because of cost. If you ask a majority of pet parents, they’d say that they say that they typically spend at least $100 for each visit. For people who have a large disposable income, that’s not much, but for the majority of the population,
Lack of communication can destroy any relationship you have with clients, even clients who you may consider loyal. If you are not actively communicating with a client while their pet is at your practice, it could be hurting you.Take my friend Dan for instance. He is an older gentleman who recently lost his 14 year old chihuahua. Him and
Believe it or not, a handful of great practices are struggling with the same issues your practice may be struggling with. One of the main issues is how to get clients back in the door. My vet tech friend recently explained their situation perfectly. New clients are very excited and engaged, and their older, most loyal clients always
It's summer time. That means families are going on vacation and people are boarding their pets. It also means that it's extremely important to make sure your patients are up-to-date on their vaccinations. Hopefully your staff is doing everything they can to stay on top of keeping them up-to-date, but occassionally things slip through the cracks. That's exactly
In the last 20 years, because of technology innovation and growth, business models have had to do a 180. Historically, businesses set the standard of consumer behavior and experience. Customers had to call in for appointments and wait until daytime business hours to make a trip to the store. Now because of modern technology, consumers have more control
“What’s dangerous is not to evolve” - Jeff Bezos Whether you agree or not, the veterinary industry hasn’t evolved much over the last 20 years, but pet parents have. We went from having car phones that plugged into the cigarette lighter jacks to having a hand-held smart phone which acts as a camera, timer, alarm, computer and anything
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