Consumers have many choices when it comes to choosing veterinary practices. Veterinary medicine is getting more competitive and clients are expecting more out of their service providers. While getting new patients in the door is essential in helping practices grow, it’s just as important, if not more so, to focus on maintaining your existing client base. Keeping your
Mark Olcott, DVM shares what he's learned about millennials - not just what they believe with respect to technology, but also WHY they believe this. If you're team or clients include millennials, download his recent presentation from the Southeast Veterinary Conference to learn more including: Who are Millennials and why are they important?
One of my favorite books on marketing and branding is Seth Godin’s Purple Cow. The book is about creating marketing stories that show the public how you are “remarkable” i.e. the purple cow in a field of brown cows. Not only do you show you are different, but you also reach only the people interested in purchasing purple
I make no bones about it. I loathe going to Walmart and so does my husband. I don’t shop there and unless under the gun to find something that I can’t get any other place on earth I don’t go. But lots of other people do. Recently Pet IQ made the announcement that they will open pet care
We did a survey of veterinarians and practice managers that attended two large veterinary conferences earlier this year. The questions had to do with telephone and texting capabilities for their practices. We then compared them to actual consumer preferences (i.e. what their clients want) and found some pretty big surprises. Client communication is a universal challenge.
Google. Apple. Uber. VitusVet: The evolution of telephone support. What do all the above companies have in common? None of them have telephone support lines. As I wrote in a blog post in 2016 entitled “The telephone is dying. Is your veterinary practice ready?” our worldview is that the telephone is actually a pretty bad way for people
How many of your clients come in daily to purchase refills, preventatives, food and other pet supplies? Chances are it is a good number...but it's declining. Competition from online providers, like Chewy and Amazon.com, has never been tougher. Some of these companies are so well-funded that they are willing to LOSE money in order to get your clients'
Did you see the June The New York Times article about pet insurance being the latest work perk? It’s true, pet parents are starting to care more about whether or not they can afford healthcare for their furry family members, and it’s time to start talking about it at your practice. Most pet parents decide to invest in
© 2024 VitusVet All rights reserved | Privacy Policy
by a veterinarian