In 2015 not only did Millennials surpass Baby Boomers as the largest generation in the United States, but also as the largest U.S. pet-owning population as well. According to data research during the Global Pet Expo 2015, 35.2% of the U.S. Millennial population are pet owners, compared to 32.8% of Boomers. Millennials are more likely to hold off on having

There are emergencies, and then there are pet emergencies. Bloat in dogs is one of those situations that take precedence to almost any other urgent situation in an animal emergency room. Untreated, it is deadly. Even with aggressive care, many dogs who suffer from this condition will not have a good outcome. The key to beating bloat is recognizing

Staying in touch with your patients outside of an appointment is more important than you might think, especially in a fast pace society. Learn from 7 different veterinary industry experts on the best ways to engage with your clients, year-round. Kelly Baltzell BeyondIndigoPets.com Make sure that your online marketing program has four components that are: 1. Online Review Management and Monitoring 2. Responsive, mobile website that is set to 2016 standards 3. Monthly, ongoing search engine optimization including targeted Adword Campaigns 4. Social Media engagement through Facebook at a minimum, including targeted Adword Campaigns All four pieces rely on the other pieces. If you are missing a piece your marketing program will be like a car going down the road with three wheels! Dr. Andy Roark DrAndyRoark.com People want to see the amazing relationship

There’s nothing quite as special as the bond between a child and the family pet. For many of us, days spent playing and snuggling with a pet are some of our fondest memories from childhood. Pets are friends, playmates, and confidants to kids everywhere, and there’s no doubt that both kids and pets benefit greatly. Animal lover, mother,

As long as we have been keeping cats indoors, people have been looking for a way to stop them from scratching up the furniture. Unfortunately, this has often resulted in declawing cats. Recently, however, we have begun to recognize how much of an impact this procedure can have on our feline friends. While declawing cats may be necessary

I know you’re busy. As a former practice owner myself, I totally get it. But you need to make time to learn about new things. Especially when it comes to new, non-medical innovations because, let’s be clear: none of those cool toys, like a new ultrasound machine, matter at all to potential or existing clients. Let’s do a thought experiment. Let’s

It’s easy to appreciate that veterinary diagnostics can highlight the source of an ailment – and when revealed in time, treatments are more effective. From determining the cause of illness to ruling out certain diseases, testing illuminates what is truly going on with your pet. It makes sense to rely on testing for a sick pet, but why

One of the most rapidly spreading, yet least understood, vector-borne diseases is Lyme disease. For many, the reason it is so difficult to understand is that the symptoms often develop over several months - or sometimes years - and can affect multiple systems of the body. Lyme disease comes from the bacteria, Borrelia burgdorferi, which is transmitted through

If you’re anything like most Americans, you are an active texter. 85% of cell phone owners text, which is up from 57% just 5 years ago. Here are a few more interesting statistics about this rapidly growing mode of communication: -96% of smart phone users send texts. -49% of those who use social media on a daily basis

Look familiar? This screenshot comes from an email I recently received from the practice where I take my pets. As nice as the picture looks and as accurate as the messaging is, there are three MAJOR problems with campaigns like this. Let’s take them one by one to make sure you’re not committing one of these loyalty-killers. They’re just not that into