Among the 260,000,000+ North Americans with internet access, the Web is the most widely-used resource for health and medical information . Couple this with the fact that most modern pet owners view their pets as members of the family, and it comes as no surprise that people are turning to the internet for their pet medical information just

What do your clients REALLY want? To use economist-speak, why do they consume veterinary services? They don't want annual exams or vaccines or lab work or HW preventative. They want a healthy pet who lives long and well. You might even say you're in the business of empowering unconditional love. The services you provide are means to an

The loss of a beloved pet is one of the most difficult aspects of pet companionship. All pet guardians know that the lifespans of our beloved companions are significantly shorter than our own, but that doesn’t lessen our feelings of pain and sorrow when the time comes to say goodbye. Memorializing Your Pet Our lives are forever changed

Regardless of whether you’re a Mac or a PC person, I think we can all agree that Steve Jobs was a visionary. One of his unique talents was recognizing that people ‘don’t just want to buy personal computers anymore, they want to know what they can do with them.’ I think this applies to pets as well so,

It just wouldn’t be a new year without a good old fashioned countdown, now would it? In case you missed some of our best posts this past year, we have complied a list of our top 10 favorites of 2015. 10. Over the River and Through the Woods: Holiday Travel with Pets Holiday traveling and pets, a combination

I recently came across a fascinating article that really opened my eyes to the power of transparency. In a study published in the Journal of the American Medical Association (JAMA) in 2012 (http://archinte.jamanetwork.com/article.aspx?articleid=1203517) investigators allowed patients full access to their complete medical record via an electronic health record (EHR). This wasn’t just appointment dates and vaccination data, either. They

I just read a fantastic article entitled “The Mobile Mind Shift” by Forrester Research. https://solutions.forrester.com/mobile The article included a couple of key insights that were particularly relevant to private practitioners and I’ve summarized them here. For more information, definitely click on the link and read more about their work in this exciting field. IT’S ALL ABOUT ME The first

The halls are decked and the presents are under the tree. It is a holiday card in the making, except for one small thing. You may not have realized that those beautiful gifts under the tree might be a hazard for your household pets. If you have animals in the home this holiday season, take a moment to

A commonly cited paradigm for how we should think about marketing is “The 4 P’s”: product, price, promotion, and place. For our use, place is synonymous with distribution: how do your clients receive products and services from you? The obvious answer is “at the clinic”, and that might have been the end of the discussion when I graduated

Animal shelters, rescue organizations, and other animal-related nonprofits work around the clock to save and improve the lives of animals throughout our country and the world. Many of these groups are focused on using as much of their available funds as possible to help animals in need, leaving them to operate on shoestring budgets and an army of