If you’re missing email addresses from your clients, you’re probably missing out on those clients all together. You’re losing an opportunity to increase compliance, increase client engagement and grow your relationship. With the amount of emails that hit your personal inbox, it may be discouraging to see the real value in collecting email addresses at your practice. However, this kind

Check out our blog from CEO/co-founder of VitusVet Dr. Mark Olcott.

Does your practice have a high unsubscribe rate? Do you even know how many clients open your emails? We have all been on the tail end of an email that just bombards your inbox. No one likes receiving information that isn't relevant to their needs or desires. This is why targeting marketing is vital to practices success. According

Veterinary practices historically have been overwhelmingly reliant on the revenue from annual wellness exams to keep their doors open. Not just the primary revenue from the visit itself, but the dentals and procedures and lab work that arise from that visit. I’m increasingly of the opinion that this fairly predictable revenue stream is slowly but surely going away.

Your practice has the power to kill two birds with one stone, if you will. Instead of making a phone call, which we've established is generally inefficient and unnecessary, send your client a text message stating that their pet is finished, happy, healthy and ready for pickup. Go the extra step and provide them with a photo of

In last week’s blog we brought up a question, “The solution isn’t better phone skills for your front desk team, it’s more that you should completely rethink the job of your client service representatives (CSRs). How can you help them handle 75% fewer phone calls every day?” Well, how can you? We’ve put together three ways you should

“If you don’t like change, you’re going to like irrelevance even less.” -Gen. E. Shinseki, US Army (Ret.) Trying to improve telephone skills at your veterinary practice? Stop wasting your time. Sacrilege, I know. But hear me out. Unless you’re willing to completely change the way you compensate your client service representatives (CSRs), it is a fool’s errand

Mobile transactions are becoming vital to the success of businesses across the globe. We've out together an eBook that highlights the benefits of utilizing mobile transactions and easy ways to implement it in your practice.

I recently got back from NAVC and the experience was a bit overwhelming. Endless rows of vendors telling veterinarians all the latest and greatest things they should be doing to grow their practice. Apps. Texting. Telemedicine. Loyalty programs. The list goes on and on. This experience reminded me of watching a high school football team try and win

You're now up and running and ready to start using your new marketing technology platform, but simply using it isn’t going to change things overnight. The truth is, you’re asking for help from a marketing technology platform that requires more than just choosing a partner and turning it “on”. You must also change the behavior of your staff and your