In last week’s blog we brought up a question, “The solution isn’t better phone skills for your front desk team, it’s more that you should completely rethink the job of your client service representatives (CSRs). How can you help them handle 75% fewer phone calls every day?” Well, how can you? We’ve put together three ways you should

“If you don’t like change, you’re going to like irrelevance even less.” -Gen. E. Shinseki, US Army (Ret.) Trying to improve telephone skills at your veterinary practice? Stop wasting your time. Sacrilege, I know. But hear me out. Unless you’re willing to completely change the way you compensate your client service representatives (CSRs), it is a fool’s errand

Mobile transactions are becoming vital to the success of businesses across the globe. We've out together an eBook that highlights the benefits of utilizing mobile transactions and easy ways to implement it in your practice.

I recently got back from NAVC and the experience was a bit overwhelming. Endless rows of vendors telling veterinarians all the latest and greatest things they should be doing to grow their practice. Apps. Texting. Telemedicine. Loyalty programs. The list goes on and on. This experience reminded me of watching a high school football team try and win

You're now up and running and ready to start using your new marketing technology platform, but simply using it isn’t going to change things overnight. The truth is, you’re asking for help from a marketing technology platform that requires more than just choosing a partner and turning it “on”. You must also change the behavior of your staff and your

When it comes to marketing, promotions are a key go-to for any business. Companies like Groupon and LivingSocial structure their entire business on the search for the perfect deal. While promotions can be largely successful for clothing stores and restaurants, that’s not always the case when it comes to veterinary practices. However, when done correctly, discounts and loyalty

Chances are you’re either prepping for a demo and creating a list of important needs from a marketing technology partner (if you haven’t created a list, check out our recent ebook for help), or you’re at the final decision stage of what marketing technology partner you should go with. To help you better understand what needs are a priority

What process do you currently follow when selecting a marketing technology partner? Do you even have one? Lucky for you, in either case, we've put together a guide on questions to ask when choosing and evaluating your current or potential marketing technology partner.

When working with a third-party company to grow your practice, you should be asking yourself one question; is this a business vendor or a business partner? There is a distinct difference between the two and chances are your practice could be hurting depending on your answer. A business vendor is simply a company that receives payment whether they

One of my favorite business quotes is, “What are the seven most expensive words in business? We’ve always done it that way.” I love it because it reminds me that inertia is very powerful and that we should always be on the lookout for new and improved ways of doing things. I can’t imagine a better example than