You probably use some type of reminder for your veterinary clinic, whether it's postcards, emails, or pigeon carriers. But surprisingly evidence shows that they aren’t working as well now as they used to. It's not cost....prices aren't higher than they were 10 years ago when corrected for inflation. So why aren’t clients as compliant as they used to be?

There’s nothing like a freshly groomed pet. Who doesn’t love nuzzling clean and shining fur, hearing the click of short nails on the hard ground, or getting a doggy kiss from a freshly washed muzzle? Contrary to popular belief, pet grooming isn’t just a luxury; it’s an absolute necessity. Regular grooming keeps pets comfortable, and it improves their

Working at the front desk at a veterinary practice is no walk in the park. Phones are ringing, faxes need to be sent, records need to be filed, clients are walking in and asking questions; it could take you all morning just to finish one simple task. Sometimes putting people on hold feels necessary, but have you ever

For pet owners gearing up for the season of surf, sun, campfires, city vacays, and other fun plans, pet boarding is often on the to-do list. Despite wanting our loveable furry pals to accompany us everywhere, there are times when boarding a pet is the safest approach. If you are a pet parent who has never boarded your

In 2015 not only did Millennials surpass Baby Boomers as the largest generation in the United States, but also as the largest U.S. pet-owning population as well. According to data research during the Global Pet Expo 2015, 35.2% of the U.S. Millennial population are pet owners, compared to 32.8% of Boomers. Millennials are more likely to hold off on having

There are emergencies, and then there are pet emergencies. Bloat in dogs is one of those situations that take precedence to almost any other urgent situation in an animal emergency room. Untreated, it is deadly. Even with aggressive care, many dogs who suffer from this condition will not have a good outcome. The key to beating bloat is recognizing

Staying in touch with your patients outside of an appointment is more important than you might think, especially in a fast pace society. Learn from 7 different veterinary industry experts on the best ways to engage with your clients, year-round. Kelly Baltzell BeyondIndigoPets.com Make sure that your online marketing program has four components that are: 1. Online Review Management and Monitoring 2. Responsive, mobile website that is set to 2016 standards 3. Monthly, ongoing search engine optimization including targeted Adword Campaigns 4. Social Media engagement through Facebook at a minimum, including targeted Adword Campaigns All four pieces rely on the other pieces. If you are missing a piece your marketing program will be like a car going down the road with three wheels! Dr. Andy Roark DrAndyRoark.com People want to see the amazing relationship

There’s nothing quite as special as the bond between a child and the family pet. For many of us, days spent playing and snuggling with a pet are some of our fondest memories from childhood. Pets are friends, playmates, and confidants to kids everywhere, and there’s no doubt that both kids and pets benefit greatly. Animal lover, mother,

As long as we have been keeping cats indoors, people have been looking for a way to stop them from scratching up the furniture. Unfortunately, this has often resulted in declawing cats. Recently, however, we have begun to recognize how much of an impact this procedure can have on our feline friends. While declawing cats may be necessary

I know you’re busy. As a former practice owner myself, I totally get it. But you need to make time to learn about new things. Especially when it comes to new, non-medical innovations because, let’s be clear: none of those cool toys, like a new ultrasound machine, matter at all to potential or existing clients. Let’s do a thought experiment. Let’s