It’s easy to appreciate that veterinary diagnostics can highlight the source of an ailment – and when revealed in time, treatments are more effective. From determining the cause of illness to ruling out certain diseases, testing illuminates what is truly going on with your pet. It makes sense to rely on testing for a sick pet, but why

One of the most rapidly spreading, yet least understood, vector-borne diseases is Lyme disease. For many, the reason it is so difficult to understand is that the symptoms often develop over several months - or sometimes years - and can affect multiple systems of the body. Lyme disease comes from the bacteria, Borrelia burgdorferi, which is transmitted through

If you’re anything like most Americans, you are an active texter. 85% of cell phone owners text, which is up from 57% just 5 years ago. Here are a few more interesting statistics about this rapidly growing mode of communication: -96% of smart phone users send texts. -49% of those who use social media on a daily basis

Look familiar? This screenshot comes from an email I recently received from the practice where I take my pets. As nice as the picture looks and as accurate as the messaging is, there are three MAJOR problems with campaigns like this. Let’s take them one by one to make sure you’re not committing one of these loyalty-killers. They’re just not that into

March 30th is Take a Walk in the Park Day, and hopefully the weather in your area has you chomping at the bit to participate. And what better way to kick off the spring season than a lovely stroll? Well, by having your furry friend join you, of course! As you choose to walk your pet in the great

As technology continues to change virtually everything consumers do, it’s not surprising that a small but growing number of companies are offering online veterinary consults directly to pet owners. Their business models vary and some are an outgrowth of what’s happening in human medicine. where the desire to minimize costs leads to a strong preference to keep people

March 23rd is National Puppy Day! Created in 2006 by author and animal behaviorist Colleen Paige, National Puppy Day is dedicated to celebrating puppies everywhere, educating the public about puppy adoption, and raising awareness about the atrocities of abusive dog breeding practices. Celebrating National Puppy Day There are countless ways to celebrate puppies everywhere this March 23rd: Donate or

The temple of Apollo at Delphi famously had a simple inscription over the door: “Know Thyself.” Easy to dismiss as a superficial cliche, this is actually a very insightful maxim heeded by few. It’s especially relevant when choosing how to price your services because it’s usually forgotten by well-meaning managers who develop tunnel vision for the numbers. Comparing

Bright eyes, adorable paws, soft fur, and endlessly twitching whiskers are only some of the reasons we love our pocket pet companions. Rabbits, guinea pigs, rats, gerbils, hamsters, mice, ferrets, and more have been joining families and stealing hearts for multiple generations, and they don’t show signs of stopping any time soon. Pocket pets are a lot of

If you hear the word “sales” and immediately think of this guy, you’re setting yourself up for failure. I confess that I used to have the same mental association until I came across the following anonymous quote: “Sales isn’t about a pitch. It’s about a search.” For me, this was an eye-opening moment. A moment I realized