Year-Round Pet Parasite Prevention: Why It Matters

By |2019-12-03T02:19:21+00:00March 4th, 2016|

In many parts of the U.S., it’s easy for pet owners to forego their pet’s monthly parasite preventatives. After all, who worries about mosquitos or ticks during the frigid, snowy months? It turns out that pet parasite prevention is not a seasonal affair. In order to effectively protect your pets from the often disastrous effects of fleas, ticks, heartworm, and

Quality is Job 1?

By |2019-12-04T01:39:55+00:00March 2nd, 2016|

Ford’s current slogan is “Built Ford Tough”, but before that it was “Quality is Job 1.” This was their attempt to speak particularly to those often referred to as the “Greatest Generation” (i.e. people who are old enough to remember WWII), for whom quality was extremely important. Ironically, Ford used this as their slogan during a time when

3 things you need to know about reviews for your veterinary practice

By |2019-12-04T01:44:55+00:00February 26th, 2016|

For this week's post, I’ll borrow liberally from one of my favorite movies and discuss the good, the bad, and the ugly of online reviews. While the most popular places for reviews may change over the years, the underlying concept of consumers telling other consumers about their experience is not going to go away. Here are some things that you should be

An Act Of Love: The Benefits Of Spaying Or Neutering Your Pet

By |2019-12-04T01:42:24+00:00February 26th, 2016|

Each year roughly 7.6 million dogs and cats enter animal shelters across the country. Of these animals, only 10% are spayed or neutered upon entering a shelter. Considering the average intact female dog can produce 1 litter per year and the average intact female cat can produce 1-2 litters per year, it’s no wonder there are so many

Pet Care 101: Celebrating Responsible Pet Ownership

By |2019-12-04T01:47:20+00:00February 19th, 2016|

In honor of National Responsible Pet Owner Month, we’d like to take a few moments to ruminate on what it truly means to be a responsible pet owner and to consider the ways in which we meet our pet’s many needs on a regular basis. Meeting Your Pet’s Daily Needs Most of us are aware that there’s a

Social media for your veterinary practice: are you doing it wrong?

By |2019-12-04T01:50:07+00:00February 16th, 2016|

It wasn’t that long ago that differentiation for a veterinary practice meant how your Yellow Pages ad looked compared to those of the other veterinary hospitals in town. Or maybe that you did an annual Open House to promote interest in the local community. Today, our society has become so connected through sites like Angie’s List, Facebook, Yelp!

Technology is no substitute for hiring the right people

By |2019-12-04T01:55:22+00:00February 11th, 2016|

It might sound odd for the author of a blog on how best to use consumer technology in veterinary practices to be writing about employee satisfaction, but it really isn’t. One of my favorite B-school professors said that the focus on information technology (IT) should be much more on information than technology. Technology is a tool that people

Not So Sweet: Valentine’s Day Pet Dangers

By |2019-12-04T01:53:11+00:00February 11th, 2016|

Valentine’s Day is full of treats and special surprises for all of our loved ones. Pet owners need to be aware, though, of how their holiday plans could impact some of the most important critters in their lives. Many common Valentine’s Day candies and confections are not so sweet for our four-legged loves. Do you know what Valentine’s

The Tooth Hurts: Why Pet Dental Care Matters

By |2019-12-04T01:58:20+00:00February 8th, 2016|

You brush your teeth, floss, and visit the dentist every 6 months for your cleaning and exam, right? ...Even if you don’t adhere to every dental health guideline, chances are you do your best to take care of your teeth. Although, to varying degrees, we are diligent about our own oral health many of us tend to overlook

The Vicious Cycle of Bad Veterinary Practice Marketing

By |2019-12-04T02:02:07+00:00February 2nd, 2016|

I just read the 2015 Banfield State of Pet Health Report http://bit.ly/1UE1SZX and I cannot recommend it strongly enough to anybody who works in the veterinary profession. The report “..focuses on the differences between how veterinarians and pet owners perceive preventive care and what that means for pet health.” It’s a real eye-opener and explains a lot of the downward

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