by a veterinarian
VITUSVET BLOG
Who Are You? – The Brand Story
One of my favorite books on marketing and branding is Seth Godin’s Purple Cow. The book is about creating marketing stories that show the public how you are “remarkable” i.e. the purple cow in a field of brown
Guest Blog: What Now? Walmart Finally Entered the Veterinary Market
I make no bones about it. I loathe going to Walmart and so does my husband. I don’t shop there and unless under the gun to find something that I can’t get any other place on earth I
Text to connect: The case for text enabling your landline
We did a survey of veterinarians and practice managers that attended two large veterinary conferences earlier this year. The questions had to do with telephone and texting capabilities for their practices. We then compared them to actual consumer
Guest Blog: Disruption and other painful things
There is a door in my bathroom. Not hanging on the frame… It is sitting on the floor and leaning against the wall. There are tools in the hall and paintings in boxes. I have had plumbers, delivery
5 Questions to ask when considering a client communication partner
As graduations start rolling around, I find myself thinking more and more about changes to the profession we’ve seen since I graduated from veterinary school 24 years ago. Veterinary medicine is far more competitive than it used to
The Evolution of Telephone Support
Google. Apple. Uber. VitusVet: The evolution of telephone support. What do all the above companies have in common? None of them have telephone support lines. As I wrote in a blog post in 2016 entitled “The telephone is
Increase sales of medication and food by going digital
How many of your clients come in daily to purchase refills, preventatives, food and other pet supplies? Chances are it is a good number...but it's declining. Competition from online providers, like Chewy and Amazon.com, has never been tougher.
Digital appointment confirmations make it easier to do your job
I’m sure you find it a constant struggle to have clients perform specific tasks in order for you to keep their pet healthy. In many cases, the primary struggle is getting a client to return to the practice
5 Reasons Your Veterinary Practice Needs Online Appointment Booking
Direct-to-schedule appointment booking for veterinary care is here with VitusVet and it could impact your business significantly. There are understandably a ton of questions, maybe some hesitation, but the great opportunity for practice growth is undeniable. In most
