VITUSVET BLOG

Among the 260,000,000+ North Americans with internet access, the Web is the most widely-used resource for health and medical information . Couple this with the fact that most modern pet owners view their pets as members of the

What do your clients REALLY want? To use economist-speak, why do they consume veterinary services? They don't want annual exams or vaccines or lab work or HW preventative. They want a healthy pet who lives long and well.

The loss of a beloved pet is one of the most difficult aspects of pet companionship. All pet guardians know that the lifespans of our beloved companions are significantly shorter than our own, but that doesn’t lessen our

Regardless of whether you’re a Mac or a PC person, I think we can all agree that Steve Jobs was a visionary. One of his unique talents was recognizing that people ‘don’t just want to buy personal computers

It just wouldn’t be a new year without a good old fashioned countdown, now would it? In case you missed some of our best posts this past year, we have complied a list of our top 10 favorites

I recently came across a fascinating article that really opened my eyes to the power of transparency. In a study published in the Journal of the American Medical Association (JAMA) in 2012 (http://archinte.jamanetwork.com/article.aspx?articleid=1203517) investigators allowed patients full access to

I just read a fantastic article entitled “The Mobile Mind Shift” by Forrester Research. https://solutions.forrester.com/mobile The article included a couple of key insights that were particularly relevant to private practitioners and I’ve summarized them here. For more information, definitely

The halls are decked and the presents are under the tree. It is a holiday card in the making, except for one small thing. You may not have realized that those beautiful gifts under the tree might be

A commonly cited paradigm for how we should think about marketing is “The 4 P’s”: product, price, promotion, and place. For our use, place is synonymous with distribution: how do your clients receive products and services from you?