VITUSVET BLOG
3 Ways For ER/Specialty Veterinarians To Increase Referrals
In my 20-year career as a veterinarian, I've worked in general practice, specialty/referral practice, and emergency practice. This experience has given me the ability to look at veterinary practice through multiple different lenses. One of the things that
How Would Disney Run Your Animal Hospital?
A changing world... I’ve been reading an incredible book called “If Disney ran your hospital: 9 ½ things you’d do differently” by Fred Lee. Although the book was published 10 years ago and is about human medicine, the messages are
Why We Need Better Access To Our Pet’s Medical Records
When I was an emergency veterinarian, I would see 2-3 patients every shift who had medical records that I needed but couldn't get. And I'm not talking about vaccine dates or prescription refills....I mean relevant, potentially life-saving information like
Why Facebook “LIKES” Are Only One Component Of Veterinary Marketing.
I’ll assume for the sake of this blog that your practice has a Facebook page and that someone in your practice is spending time monitoring, refining, and measuring it’s performance. If your practice doesn’t have a Facebook page, stop
“Dr. Google” Is A Quack… So Why Is He Very Popular?
Face it: your clients are online. 15 years ago, when a pet owner had a medical question they’d go to their veterinarian first then go home and research what they heard. What do they do now? Right. When people have a sick
How Are You “Building The Bridge” For Future Veterinarians?
I’ve been thinking a lot lately about the the benefits of volunteering and the social good that comes from giving your time and experience to a good cause. I’m fortunate to serve on the AVMA’s Veterinary Economic Strategy Committee, and
5 helpful websites for veterinarians and pet owners.
I don’t need to tell you how massive the Internet is, or that it’s here to stay. Like it or not, our clients are looking online for pet information and that’s not going to change. Although we all
How Should Veterinarians Measure Client Loyalty?
The glory days of old are gone. The time has passed where you could merely hang out your shingle as a veterinarian and be successful. As is now well known, veterinary supply is growing faster than veterinary demand, which increases
Are you still stuck in the 80’s?
I always tell people that being a veterinarian is more of a calling than a job. Like many of you, it never really crossed my mind to be anything OTHER than a veterinarian. In my career I've worked