In today’s modern world, consumers are expecting answers to their questions almost as soon as they ask them. As a result, “Dr. Google” is becoming the go-to for consumers to find answers to their medical queries. In order to keep up, veterinary practices need to embrace telemedicine, but it needs to be done ethically and with a focus on patient needs.

Telemedicine can enhance the “triangle of care” between veterinarian, client, and patient, but practitioners and managers need to understand the legal and medical implications of this consumer-driven trend. In light of this, our CEO, Mark Olcott, shares his thoughts on how telemedicine can shape the future of vet medicine.