Nowadays, most people prefer to be contacted on their cell phones and avoid actually speaking on the phone whenever they can. When contacting a business to inquire about services or appointments, 89% of consumers say they would prefer texting to calling1. Veterinary practices miss a significant opportunity to serve most clients because they aren't communicating in a preferred way
I spend a lot of my speaking and training time working with managers and practice owners teaching them how to be a good leader. This is certainly important. It struck me that even with good leaders, veterinary practices end up with some less than stellar staff members. Some come from poor hiring with little preparation and unclear expectations. But
One of my favorite books on marketing and branding is Seth Godin’s Purple Cow. The book is about creating marketing stories that show the public how you are “remarkable” i.e. the purple cow in a field of brown cows. Not only do you show you are different, but you also reach only the people interested in purchasing purple
I make no bones about it. I loathe going to Walmart and so does my husband. I don’t shop there and unless under the gun to find something that I can’t get any other place on earth I don’t go. But lots of other people do. Recently Pet IQ made the announcement that they will open pet care
We did a survey of veterinarians and practice managers that attended two large veterinary conferences earlier this year. The questions had to do with telephone and texting capabilities for their practices. We then compared them to actual consumer preferences (i.e. what their clients want) and found some pretty big surprises. Client communication is a universal challenge.
There is a door in my bathroom. Not hanging on the frame… It is sitting on the floor and leaning against the wall. There are tools in the hall and paintings in boxes. I have had plumbers, delivery men, electricians and insulation installers invade my home and made more trips to Lowe’s and Home Depot than I care
As graduations start rolling around, I find myself thinking more and more about changes to the profession we’ve seen since I graduated from veterinary school 24 years ago. Veterinary medicine is far more competitive than it used to be, and at the same time our clients (pet owners) have higher and higher expectations of their service providers. I
Google. Apple. Uber. VitusVet: The evolution of telephone support. What do all the above companies have in common? None of them have telephone support lines. As I wrote in a blog post in 2016 entitled “The telephone is dying. Is your veterinary practice ready?” our worldview is that the telephone is actually a pretty bad way for people
How many of your clients come in daily to purchase refills, preventatives, food and other pet supplies? Chances are it is a good number...but it's declining. Competition from online providers, like Chewy and Amazon.com, has never been tougher. Some of these companies are so well-funded that they are willing to LOSE money in order to get your clients'
I’m sure you find it a constant struggle to have clients perform specific tasks in order for you to keep their pet healthy. In many cases, the primary struggle is getting a client to return to the practice for their pet’s annual exam. The primary focus of this blog is to discuss the other actions your clients need
© 2024 VitusVet All rights reserved | Privacy Policy
by a veterinarian