There are multiple ways veterinary practices can utilize modern technology to communicate with established clients in a way that makes them more likely to respond. Let’s talk about simple ways to up your practice’s client communication!
There are four common ways veterinary clinics can remind clients about services and products:
- Push notifications
Each method can be effective and serve the purpose of bringing in more revenue. However, by combining multiple methods, clinics can create a more efficient and effective strategy that will save money and increase revenue in the long run.
We can all agree that postcards can be costly, and the chances of them being returned by the post office are likely. Additionally, if your staff is taking time to call clients to confirm mailing addresses, that adds to the overall cost and time invested into those postcards.
By mixing postcards with digital reminders intelligently, such as a blend of email, texts, and push notifications that are based on client preferences, you can drastically reduce costs. For example, you could designate the first reminder for an annual exam to go out as a text message one month before the exam is due. On average, consumers open text messages within 90 seconds of being received. This means clinics can reach more people in significantly less time than with postcards.
Follow up that first text message with a second reminder one week later. This time, utilize a different format, such as an email. This way, you’re reaching the clients you may have missed through your initial contact via text.
Which services and products should you be contacting clients about? The possibilities are endless, but some of the most common are:
- Upcoming vaccines
- Upcoming exams (i.e., annual and wellness)
- Lab work (i.e., renal panels and blood pressure)
- Monthly medications (i.e., flea & tick and heartworm preventives)
- Overdue services (i.e., vaccines, annuals, and lab work)
Not every practice will want or need to implement all the reminders listed, but each item could generate revenue if the client responds to the reminder.