It's summer time. That means families are going on vacation and people are boarding their pets. It also means that it's extremely important to make sure your patients are up-to-date on their vaccinations. Hopefully your staff is doing everything they can to stay on top of keeping them up-to-date, but occassionally things slip through the cracks. That's exactly

In the last 20 years, because of technology innovation and growth, business models have had to do a 180. Historically, businesses set the standard of consumer behavior and experience. Customers had to call in for appointments and wait until daytime business hours to make a trip to the store. Now because of modern technology, consumers have more control

“What’s dangerous is not to evolve” - Jeff Bezos Whether you agree or not, the veterinary industry hasn’t evolved much over the last 20 years, but pet parents have. We went from having car phones that plugged into the cigarette lighter jacks to having a hand-held smart phone which acts as a camera, timer, alarm, computer and anything

One of my senior cats had to go in for a dental cleaning last week. As any normal pet owner, I’m always a little anxious with the idea of putting my family member under anesthesia, but we had found a tooth that needed to come out during his annual wellness exam. One tooth turned to four after the

I was checking my mailbox the other day and found a reminder postcard. The postcard wasn’t for my veterinarian; instead it was a reminder postcard for my dental appointment which had been scheduled for six weeks out. Guess what I did? I went and looked at my calendar and added it on there - no questions asked. If

If you’re missing email addresses from your clients, you’re probably missing out on those clients all together. You’re losing an opportunity to increase compliance, increase client engagement and grow your relationship. With the amount of emails that hit your personal inbox, it may be discouraging to see the real value in collecting email addresses at your practice. However, this kind

Check out our blog from CEO/co-founder of VitusVet Dr. Mark Olcott.

Does your practice have a high unsubscribe rate? Do you even know how many clients open your emails? We have all been on the tail end of an email that just bombards your inbox. No one likes receiving information that isn't relevant to their needs or desires. This is why targeting marketing is vital to practices success. According

Veterinary practices historically have been overwhelmingly reliant on the revenue from annual wellness exams to keep their doors open. Not just the primary revenue from the visit itself, but the dentals and procedures and lab work that arise from that visit. I’m increasingly of the opinion that this fairly predictable revenue stream is slowly but surely going away.

Your practice has the power to kill two birds with one stone, if you will. Instead of making a phone call, which we've established is generally inefficient and unnecessary, send your client a text message stating that their pet is finished, happy, healthy and ready for pickup. Go the extra step and provide them with a photo of