The way in which consumers choose to communicate has changed a lot over the years. With technology becoming more and more advanced, the way in which the modern consumer communicates is unlike anything the world has seen before. While older generations prefer personal communication, such as talking on the phone, and face-to-face interactions, millennials tend to prefer more immediate forms of communication, such as text, email, or social media posts.

In addition to communicating differently, millennials are also the largest and fastest-growing segment of pet owners. They tend to delay having children and become pet owners instead, as they feel that this type of responsibility can help them better prepare to become parents in the future.

So how can practices align themselves to cater to this more modern form of communication? Our CEO, Mark Olcott, shares his thoughts on what practices can do to make sure they reach this fast-growing market.