Phone calls and direct mailings are becoming a thing of the past with modern technology, but that’s not the only thing changing when it comes to your clients. The millennial generation (currently between the ages of 21-37) has become one of the largest groups of consumers that make up 36% of the number of pet owners in America. Millennials prove to be some of the most dedicated pet owners as 65% of millennials view their pets as a valued part of the family. Veterinary practices are finding that the old tried and true marketing methods aren’t the most effective with millennials as they once were with the Baby Boomers. Millennials mystify veterinary practices as they struggle to market to and communicate with a younger generation. Still, with the right tools, millennials can be some of your most loyal and committed clients.
The question is, how can veterinary practices better appeal to and communicate with millennial pet owners and turn them into loyal clients? First, you have to know more about what makes a millennial tick and then you can tailor your marketing and client service to their needs accordingly.
Here are insights into the millennial mind and how you can adapt your approach.