Many pet owners understand the costs of managing a pet’s routine care, however, they are frequently financially unprepared when it comes to dealing with unexpected expenses. Overall spending in the U.S. pet industry is increasing at about 4% a year, up from $66.75 billion in 2016 to nearly $70 billion in 2018. With up to 50% of pet owners
While many pet owners understand the costs of managing a pet’s routine care, many are also financially unprepared when it comes to dealing with unexpected expenses. Whether a pet sustains injury, needs a dental cleaning, or is in need of an emergency surgery, pet owners are looking for ways to balance the rising costs of pet care, while
Welcome 2020! A new decade is a great time to look at the past for what we can improve and plan for the future. But, doing the same old thing year after year seems to be ineffective in implementing permanent changes. I gave up on New Year’s resolutions many years ago because they were more like “wishes” than
The way in which consumers choose to communicate has changed a lot over the years. With technology becoming more and more advanced, the way in which the modern consumer communicates is unlike anything the world has seen before. While older generations prefer personal communication, such as talking on the phone, and face-to-face interactions, millennials tend to prefer more
There are many ways that veterinarians and practice managers can measure the health of their practice. Key Performance Indicators (KPIs) can be used to determine practice success, but what can be overlooked is how to use certain KPIs to determine the health of client services. While online reviews often speak to great lengths about client satisfaction, they aren’t
In 2015 my co-author. Dr. Wendy Hauser, and I published a book on creating “healthy pet plans” based on over 4 years of research and our own personal experience with building pet wellness plans in our practices. In our research, it seemed that practices understood the need of clients to be able to divide their pets care into monthly
Consumers have many choices when it comes to choosing veterinary practices. Veterinary medicine is getting more competitive and clients are expecting more out of their service providers. While getting new patients in the door is essential in helping practices grow, it’s just as important, if not more so, to focus on maintaining your existing client base. Keeping your
Phone calls and direct mailings are becoming a thing of the past with modern technology, but that’s not the only thing changing when it comes to your clients. The millennial generation (currently between the ages of 21-37) has become one of the largest groups of consumers that make up 36% of the number of pet owners in America.
T aking your pet for their annual exam is one of the most important ways you can make sure your pet stays healthy. While many pet owners make sure that their pet receives the necessary vaccines, there are plenty of diseases that animals can get that vaccines don’t cover. November is both National Pet Cancer Awareness Month and
Yesterday I had a call with the practice manager of one of my clients. She is young and super smart and eager to learn but she was making a very common mistake when correcting her staff. She was telling instead of asking. You may wonder how you are supposed to discipline someone you have caught in a mistake without
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