Social media marketing is a popular and valuable marketing avenue used by businesses everywhere today. By recognizing the importance of implementing this new marketing method into your practice, you see the need to reach your clients in ways they prefer to communicate with you. However, if you aren’t familiar with how the ever-changing social media platforms work and
The veterinary team spends a lot of time and energy meeting the demand for patient medical record requests. Clients consistently call the practice to ask when their pet needs to come in for services like vaccines, annuals, and blood work. Or clients request for their pet's records to be sent to the groomer or specialist. Not to mention
I learned to be a list maker many years ago from my first boss. He kept a yellow legal pad on his desk and wrote down all the things he needed to accomplish that day and in the near future. Since we shared an office for several years, I figured out early on that if I looked at
Technology presents multiple opportunities for veterinary practices to improve communication with clients. A website is one of those digital tools that can provide veterinary practices a chance to reach and communicate with current and potential clients at all hours. One aspect of a website clients seek out is the ability to look for an appointment online. Nowadays, pet
Veterinary practices can implement several digital avenues allowing their clients to reach them on the go. The first tool to consider is a branded veterinary app, such as VitusVet, where clients can do business with you from their phones. Through an app, whether your clients are on the go or not, they can contact you for routine pet
Nowadays, most people prefer to be contacted on their cell phones and avoid actually speaking on the phone whenever they can. When contacting a business to inquire about services or appointments, 89% of consumers say they would prefer texting to calling1. Veterinary practices miss a significant opportunity to serve most clients because they aren't communicating in a preferred way
I spend a lot of my speaking and training time working with managers and practice owners teaching them how to be a good leader. This is certainly important. It struck me that even with good leaders, veterinary practices end up with some less than stellar staff members. Some come from poor hiring with little preparation and unclear expectations. But
One of my favorite books on marketing and branding is Seth Godin’s Purple Cow. The book is about creating marketing stories that show the public how you are “remarkable” i.e. the purple cow in a field of brown cows. Not only do you show you are different, but you also reach only the people interested in purchasing purple
I make no bones about it. I loathe going to Walmart and so does my husband. I don’t shop there and unless under the gun to find something that I can’t get any other place on earth I don’t go. But lots of other people do. Recently Pet IQ made the announcement that they will open pet care
We did a survey of veterinarians and practice managers that attended two large veterinary conferences earlier this year. The questions had to do with telephone and texting capabilities for their practices. We then compared them to actual consumer preferences (i.e. what their clients want) and found some pretty big surprises. Client communication is a universal challenge.
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