Many pet owners understand the costs of managing a pet’s routine care, however, they are frequently financially unprepared when it comes to dealing with unexpected expenses. Overall spending in the U.S. pet industry is increasing at about 4% a year, up from $66.75 billion in 2016 to nearly $70 billion in 2018. With up to 50% of pet owners
Welcome 2020! A new decade is a great time to look at the past for what we can improve and plan for the future. But, doing the same old thing year after year seems to be ineffective in implementing permanent changes. I gave up on New Year’s resolutions many years ago because they were more like “wishes” than
In 2015 my co-author. Dr. Wendy Hauser, and I published a book on creating “healthy pet plans” based on over 4 years of research and our own personal experience with building pet wellness plans in our practices. In our research, it seemed that practices understood the need of clients to be able to divide their pets care into monthly
Phone calls and direct mailings are becoming a thing of the past with modern technology, but that’s not the only thing changing when it comes to your clients. The millennial generation (currently between the ages of 21-37) has become one of the largest groups of consumers that make up 36% of the number of pet owners in America.
Yesterday I had a call with the practice manager of one of my clients. She is young and super smart and eager to learn but she was making a very common mistake when correcting her staff. She was telling instead of asking. You may wonder how you are supposed to discipline someone you have caught in a mistake without
Social media marketing is a popular and valuable marketing avenue used by businesses everywhere today. By recognizing the importance of implementing this new marketing method into your practice, you see the need to reach your clients in ways they prefer to communicate with you. However, if you aren’t familiar with how the ever-changing social media platforms work and
The veterinary team spends a lot of time and energy meeting the demand for patient medical record requests. Clients consistently call the practice to ask when their pet needs to come in for services like vaccines, annuals, and blood work. Or clients request for their pet's records to be sent to the groomer or specialist. Not to mention
I learned to be a list maker many years ago from my first boss. He kept a yellow legal pad on his desk and wrote down all the things he needed to accomplish that day and in the near future. Since we shared an office for several years, I figured out early on that if I looked at
Technology presents multiple opportunities for veterinary practices to improve communication with clients. A website is one of those digital tools that can provide veterinary practices a chance to reach and communicate with current and potential clients at all hours. One aspect of a website clients seek out is the ability to look for an appointment online. Nowadays, pet
Veterinary practices can implement several digital avenues allowing their clients to reach them on the go. The first tool to consider is a branded veterinary app, such as VitusVet, where clients can do business with you from their phones. Through an app, whether your clients are on the go or not, they can contact you for routine pet
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