Who Are You? – The Brand Story

July 1st, 2019|

One of my favorite books on marketing and branding is Seth Godin’s Purple Cow. The book is about creating marketing stories that show the public how you are “remarkable” i.e. the purple cow in a field of brown

The Evolution of Telephone Support

February 26th, 2019|

Google. Apple. Uber. VitusVet: The evolution of telephone support. What do all the above companies have in common? None of them have telephone support lines. As I wrote in a blog post in 2016 entitled “The telephone is

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