One of my favorite books on marketing and branding is Seth Godin’s Purple Cow. The book is about creating marketing stories that show the public how you are “remarkable” i.e. the purple cow in a field of brown
We did a survey of veterinarians and practice managers that attended two large veterinary conferences earlier this year. The questions had to do with telephone and texting capabilities for their practices. We then compared them to actual consumer
As graduations start rolling around, I find myself thinking more and more about changes to the profession we’ve seen since I graduated from veterinary school 24 years ago. Veterinary medicine is far more competitive than it used to
Google. Apple. Uber. VitusVet: The evolution of telephone support. What do all the above companies have in common? None of them have telephone support lines. As I wrote in a blog post in 2016 entitled “The telephone is
How many of your clients come in daily to purchase refills, preventatives, food and other pet supplies? Chances are it is a good number...but it's declining. Competition from online providers, like Chewy and Amazon.com, has never been tougher.
I’m sure you find it a constant struggle to have clients perform specific tasks in order for you to keep their pet healthy. In many cases, the primary struggle is getting a client to return to the practice
Chris Lutz2019-08-23T17:36:19+00:00June 10th, 2018|
Direct-to-schedule appointment booking for veterinary care is here with VitusVet and it could impact your business significantly. There are understandably a ton of questions, maybe some hesitation, but the great opportunity for practice growth is undeniable. In most